Category: Cannabis Marketing
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Revisiting Northcoast Cannagars — Updating a Classic for the Vertical Era
Back in 2021, I first offically connected with Travis from Northcoast Cannagar Company during a time when Michigan’s cannabis industry still felt like the wild frontier. Everyone was figuring things out in real time—brands, products, marketing, even the language we used to describe things. Travis had a vision though. Northcoast wasn’t just rolling joints—they were…
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Craft Over Clout: Creating a Marketing Reel for Phat Kat’s Smokestack
Sometimes the best marketing pieces don’t start in a boardroom — they start in real life. While working on a recent project that briefly connected Detroit and overseas talent, I had the opportunity to create something focused and strategic right here at home: a product-driven marketing reel for Phat Kat and his Smokestack smoking accessory.…
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BC Bubbleman, Welcome to Michigan
When you work in film long enough, certain projects just feel historic while you’re shooting them. This was one of those. I had the opportunity to produce and edit a major announcement for Rollganic Gardens—introducing their new public partnership with none other than BC Bubbleman himself, Marcus, alongside Michigan’s own renowned hash processor Papa Sift.…
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Early Finishing Genetics & Real-World Results
Filming the Mendo Twenty20 Testimonial with Rollganic Gardens One of the most valuable parts of working in this industry isn’t just pressing record — it’s learning the craft behind the craft. I met Adam from Mendo Twenty20 through my guys Rollganic Gardens — Alex, Jason, and Randall. They’ve been running Adam’s genetics in their Michigan…
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A Closer Look at Papa Sift’s Processing Lab
Produced by Brandon Damon Video in collaboration with Rollganic Gardens In today’s fast-scrolling world of short-form clips and trend-chasing content, we chose to slow things down. This episode of the Rollganic Gardens series takes viewers inside the processing lab of one of the most respected names in solventless extraction — Papa Sift. This is the…
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Paradime x Dispo: Filming a “Weed Mall” Experience in Michigan
Brandon Damon Video – Cannabis Industry Content Production When you’re producing content in the cannabis industry in Michigan, no two shoots are ever the same. This time, I was invited by Paradime to help promote one of the biggest dispensary brands in the state — Dispo — at their massive Romeo location. They call it…