Category: Local Business Spotlight
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Producing the Modular Gangway Product Video for Great Lakes Lift
There’s something satisfying about telling the story of a product that genuinely improves a community space. This fall, I had the opportunity to produce, film, and edit a new product video for Great Lakes Lift, showcasing their modular gangway system — newly installed at the kayak launch in Fenton, Michigan’s Mill Pond. The Waters Edge…
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Revisiting Northcoast Cannagars — Updating a Classic for the Vertical Era
Back in 2021, I first offically connected with Travis from Northcoast Cannagar Company during a time when Michigan’s cannabis industry still felt like the wild frontier. Everyone was figuring things out in real time—brands, products, marketing, even the language we used to describe things. Travis had a vision though. Northcoast wasn’t just rolling joints—they were…
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Capturing Wilson Estate Vineyards Through the Seasons
When Wilson Estate Vineyards opened their new tasting room and vineyard in Stockbridge, Michigan, I was invited—by a former client and now vineyard owner—to create a full content package to help launch their digital presence. For a new business, establishing a strong footprint across the web is everything, so we set out to build a…
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How I Helped Build Titan Plumbing Group: A Rebrand Powered by Creative Content
Over the years, I’ve had the opportunity to work closely with Pete Black Plumbing—capturing their story through photography, video production, and the visual content that shaped their online presence. For six years, I wasn’t just producing content; I was actively helping steer their digital strategy, revamping their website, and running their paid ads. My creative…
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Turning Old Footage Into New Results: The Waters Edge Dock & Hoist Video Campaign
Over the years as a creative producer, one of my favorite things is seeing footage I captured years ago take on a whole new life. That’s exactly what happened with my work for Waters Edge Dock & Hoist in Howell. A few years back, I filmed their original company videos—“About Waters Edge” and “The Waters…
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Behind the Lens: Capturing the Detroit Boat Show 2025
The Dockman and I hit the Detroit Boat Show 2025 at Huntington Place, ready to capture the best innovations, expert insights, and behind-the-scenes action in the world of docks, boat lifts, and marine construction. With so many industry leaders under one roof, it was a nonstop day of filming, interviewing, and uncovering what’s new in…