Category: Video Marketing
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Learning About AI at the ServiceTitan Marketing Pro Workshop
Every once in a while you take a trip not because you have the all the answers, but because you’re trying to figure out what everyone else thinks the answers are. That was the idea behind my trip to Atlanta for the ServiceTitan Marketing Pro Workshop. I packed light, grabbed my camera, and flew…
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Revisiting Northcoast Cannagars — Updating a Classic for the Vertical Era
Back in 2021, I first offically connected with Travis from Northcoast Cannagar Company during a time when Michigan’s cannabis industry still felt like the wild frontier. Everyone was figuring things out in real time—brands, products, marketing, even the language we used to describe things. Travis had a vision though. Northcoast wasn’t just rolling joints—they were…
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How I Helped Build Titan Plumbing Group: A Rebrand Powered by Creative Content
Over the years, I’ve had the opportunity to work closely with Pete Black Plumbing—capturing their story through photography, video production, and the visual content that shaped their online presence. For six years, I wasn’t just producing content; I was actively helping steer their digital strategy, revamping their website, and running their paid ads. My creative…
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Turning Old Footage Into New Results: The Waters Edge Dock & Hoist Video Campaign
Over the years as a creative producer, one of my favorite things is seeing footage I captured years ago take on a whole new life. That’s exactly what happened with my work for Waters Edge Dock & Hoist in Howell. A few years back, I filmed their original company videos—“About Waters Edge” and “The Waters…
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Pura Vida Adventures: Exploring Playa Grande & Tamarindo, Costa Rica
Costa Rica has been on my list for a while, and this trip to Playa Grande and Tamarindo did not disappoint. As a filmmaker and traveler, I always look for the perfect blend of adventure, culture, and those cinematic moments that make a trip unforgettable. This one had it all—stunning beaches, hidden waterfalls, incredible food,…
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Behind the Lens: Capturing the Detroit Boat Show 2025
The Dockman and I hit the Detroit Boat Show 2025 at Huntington Place, ready to capture the best innovations, expert insights, and behind-the-scenes action in the world of docks, boat lifts, and marine construction. With so many industry leaders under one roof, it was a nonstop day of filming, interviewing, and uncovering what’s new in…