Author: Brandon Damon
-
Producing the Modular Gangway Product Video for Great Lakes Lift
There’s something satisfying about telling the story of a product that genuinely improves a community space. This fall, I had the opportunity to produce, film, and edit a new product video for Great Lakes Lift, showcasing their modular gangway system — newly installed at the kayak launch in Fenton, Michigan’s Mill Pond. The Waters Edge…
-
Learning About AI at the ServiceTitan Marketing Pro Workshop
Every once in a while you take a trip not because you have the all the answers, but because you’re trying to figure out what everyone else thinks the answers are. That was the idea behind my trip to Atlanta for the ServiceTitan Marketing Pro Workshop. I packed light, grabbed my camera, and flew…
-
First Time Flying FPV Aggressively with Dirt Bikes in Howell, Michigan
There’s a big difference between flying a drone… and flying it aggressively. Recently, I took my DJI Avata 2 out to a private dirt bike track in Howell, Michigan with my friends Adam Acers and Alex Heckman. It was my first time really pushing the Avata in full FPV mode — low, fast, and right…
-
Revisiting Northcoast Cannagars — Updating a Classic for the Vertical Era
Back in 2021, I first offically connected with Travis from Northcoast Cannagar Company during a time when Michigan’s cannabis industry still felt like the wild frontier. Everyone was figuring things out in real time—brands, products, marketing, even the language we used to describe things. Travis had a vision though. Northcoast wasn’t just rolling joints—they were…
-
Practicing Manual Mode Over Torch Lake — Early Fall Flight Session
There’s something special about heading up to our family cabin in Northern Michigan, just outside of Torch Lake. Even in the fall—when the water is far too cold for swimming—the beaches still call to us. On a recent trip, my wife and I spent a few slow, sunny days out by the shoreline. No crowds,…
-
Capturing Wilson Estate Vineyards Through the Seasons
When Wilson Estate Vineyards opened their new tasting room and vineyard in Stockbridge, Michigan, I was invited—by a former client and now vineyard owner—to create a full content package to help launch their digital presence. For a new business, establishing a strong footprint across the web is everything, so we set out to build a…