Author: Brandon Damon
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Practical Filmmaking Meets AI: Creating the Dragon Fury Energy Spot in the Snow
For me, this project was a reminder that the best commercial content still starts in the real world — even when AI becomes part of the creative process. When I filmed this spec-style spot for Dragon Fury Energy’s Cherry Slush flavor, I didn’t want it to feel like another fully synthetic AI commercial (or can)…
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Producing the Modular Gangway Product Video for Great Lakes Lift
There’s something satisfying about telling the story of a product that genuinely improves a community space. This fall, I had the opportunity to produce, film, and edit a new product video for Great Lakes Lift, showcasing their modular gangway system — newly installed at the kayak launch in Fenton, Michigan’s Mill Pond. The Waters Edge…
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Dropping Buildings From The Sky & Producing a High-Impact Commercial
Dropping Buildings From The Sky | Producing a High-Impact Commercial with Dillon at Waters Edge Dock & Hoist As a video producer, I’m always chasing ideas that feel impossible to scroll past. Social media moves fast, attention spans move even faster, and if a commercial doesn’t visually grab somebody in the first few seconds, it’s…
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Learning About AI at the ServiceTitan Marketing Pro Workshop
Every once in a while you take a trip not because you have the all the answers, but because you’re trying to figure out what everyone else thinks the answers are. That was the idea behind my trip to Atlanta for the ServiceTitan Marketing Pro Workshop. I packed light, grabbed my camera, and flew…
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First Time Flying FPV Aggressively with Dirt Bikes in Howell, Michigan
There’s a big difference between flying a drone… and flying it aggressively. Recently, I took my DJI Avata 2 out to a private dirt bike track in Howell, Michigan with my friends Adam Acers and Alex Heckman. It was my first time really pushing the Avata in full FPV mode — low, fast, and right…
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Revisiting Northcoast Cannagars — Updating a Classic for the Vertical Era
Back in 2021, I first offically connected with Travis from Northcoast Cannagar Company during a time when Michigan’s cannabis industry still felt like the wild frontier. Everyone was figuring things out in real time—brands, products, marketing, even the language we used to describe things. Travis had a vision though. Northcoast wasn’t just rolling joints—they were…