Over the years, I’ve had the opportunity to work closely with Pete Black Plumbing—capturing their story through photography, video production, and the visual content that shaped their online presence. For six years, I wasn’t just producing content; I was actively helping steer their digital strategy, revamping their website, and running their paid ads. My creative work and their growth became tightly connected, and together we built a strong, trustworthy brand rooted in real visuals from real job sites.

So when big changes hit in early 2025—when Pete Black Plumbing merged with J. Mills Plumbing—my involvement naturally continued. The company needed a new name and a unified identity, and while another marketing firm submitted ten naming options, none of them captured the strength or direction of this new chapter. Greg Johnson, who had trusted my creative judgment for years, still wanted my take. I asked for a shot at naming the new company myself.

I put together five strong options, and one of them—Titan Pipe Plumbing—immediately stood out for its long-term potential. Greg refined it, dropped “Pipe,” and finalized the name you now see everywhere: Titan Plumbing Group. It’s still surreal knowing I named the company that now represents both teams moving forward. It’s one thing to run someone’s marketing—it’s another to help define their entire brand identity.

Once the name was locked in, I rolled up my sleeves and helped merge their Google Business profiles so they wouldn’t lose their thousands of reviews or their hard-earned search standing. Then I shifted completely into the part of the process where I bring the most value: creative production and content repurposing.

Instead of starting from scratch, I dug through years of footage I had shot for Pete Black Plumbing—drone runs, job-site clips, interviews, b-roll, all of it. I re-edited, reframed, polished, and rebuilt that content into a brand-new suite of creative assets for Titan Plumbing Group. Those repurposed visuals weren’t just filler—they became the heart of a new paid advertising campaign.

And they worked.

The video ads built from that repurposed footage quickly rose to the top as the company’s best-performing lead generators. Not impressions—actual phone calls and form fills from homeowners needing service. The campaign brought in real sales and even got selected for a regional study analyzing the most effective video hooks for service-based businesses.

Today, with the new brand established and strong creative behind it, Titan Plumbing Group consistently brings in around 400 qualified leads a month between paid and organic channels. Their ad budget certainly helps—but it’s the creative optimized for conversion that keeps the phone ringing. And the fact that some of that creative came from footage I shot years ago proves something I tell every client:

Well-captured content never loses value. You don’t have to dance for the algorithm to make an impact online with your business. 
It can be repurposed, re-edited, and turned into campaigns that drive results for years.

As a creative producer, that’s what I do best—build visuals that last. And that’s part of the core value of my company, is making the algorithm work for you, not the other way around. Don’t chase trending reels to try and stay relevant at the cost of your brand. 

If your business is rebranding, merging, or ready to scale, I can help you take the footage you already have (or create fresh visuals) and turn it into high-performing paid campaigns that tell your story and deliver measurable results. Great creative doesn’t just look good—it moves your business forward.