Month: October 2025
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Revisiting Northcoast Cannagars — Updating a Classic for the Vertical Era
Back in 2021, I first offically connected with Travis from Northcoast Cannagar Company during a time when Michigan’s cannabis industry still felt like the wild frontier. Everyone was figuring things out in real time—brands, products, marketing, even the language we used to describe things. Travis had a vision though. Northcoast wasn’t just rolling joints—they were…
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Practicing Manual Mode Over Torch Lake — Early Fall Flight Session
There’s something special about heading up to our family cabin in Northern Michigan, just outside of Torch Lake. Even in the fall—when the water is far too cold for swimming—the beaches still call to us. On a recent trip, my wife and I spent a few slow, sunny days out by the shoreline. No crowds,…
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Capturing Wilson Estate Vineyards Through the Seasons
When Wilson Estate Vineyards opened their new tasting room and vineyard in Stockbridge, Michigan, I was invited—by a former client and now vineyard owner—to create a full content package to help launch their digital presence. For a new business, establishing a strong footprint across the web is everything, so we set out to build a…