Tag: marketing
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Capturing the Lake Lifestyle: A Film for Water’s Edge Dock & Hoist
Filming for Water’s Edge Dock & Hoist was all about showcasing the beauty and freedom of lake life while seamlessly integrating the products that make it possible. As a company dedicated to getting more people out on the water, they specialize in boat docks and lifts for Michigan’s Great Lakes and freshwater lakes. This project…
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Pete Black Plumbing “About” Video
Marketing in a new Industry I love the challenge of marketing in a new industry and finding the corresponding online audience that will most likely tap into that good or service. So when I hooked up with Pete Black Plumbing of Livingston County, Michigan- to do video marketing, the potential is boundless. When I first…
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Realteam Oakland University Athletics Sponsorship Video
I got excited when I was presented with the opportunity to out-do last years athletics sponsorship video for Realteam. I also got to work with Oakland Universities mascot, Grizz! I came up with the idea of Grizz dunking, including writing the script, producing, and filming the Athletics Sponsorship Video. I was super happy to be…
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Crafting Realteam’s Company Culture Video: A Look Back at Early Successes
When I first launched my full-time video marketing service, I had the fortune of partnering with a dynamic group of realtors whose needs have shaped much of my early work. One standout project from those formative years was a “company culture” video for Realteam—a video designed to share the essence of their business, educate potential…
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Crafting Automated Video Solutions with Holly Walther in Atlanta
Visiting Holly Walther in Atlanta was an incredible experience. We worked together to script and film about a dozen videos designed to automate her online sales process and integrate seamlessly with Salesforce. These automated video messages are sent to mortgage buyers via email, guiding clients through the closing process. From the beginning to the end…

