Tag: marketing
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Producing the Modular Gangway Product Video for Great Lakes Lift
There’s something satisfying about telling the story of a product that genuinely improves a community space. This fall, I had the opportunity to produce, film, and edit a new product video for Great Lakes Lift, showcasing their modular gangway system — newly installed at the kayak launch in Fenton, Michigan’s Mill Pond. The Waters Edge…
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Dropping Buildings From The Sky & Producing a High-Impact Commercial
Dropping Buildings From The Sky | Producing a High-Impact Commercial with Dillon at Waters Edge Dock & Hoist As a video producer, I’m always chasing ideas that feel impossible to scroll past. Social media moves fast, attention spans move even faster, and if a commercial doesn’t visually grab somebody in the first few seconds, it’s…
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Learning About AI at the ServiceTitan Marketing Pro Workshop
Every once in a while you take a trip not because you have the all the answers, but because you’re trying to figure out what everyone else thinks the answers are. That was the idea behind my trip to Atlanta for the ServiceTitan Marketing Pro Workshop. I packed light, grabbed my camera, and flew…
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Turning Old Footage Into New Results: The Waters Edge Dock & Hoist Video Campaign
Over the years as a creative producer, one of my favorite things is seeing footage I captured years ago take on a whole new life. That’s exactly what happened with my work for Waters Edge Dock & Hoist in Howell. A few years back, I filmed their original company videos—“About Waters Edge” and “The Waters…
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Behind the Scenes: Smashing Expectations with Pete Black Plumbing
As a video producer, I’m always excited when a client wants to step outside the norm and do something unique for their business. Creative projects like this not only make them stand out online but also let their personality shine on social platforms. While I usually recommend starting with videos closest to the sales process—those…
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Refining the Story: Updating Pete Black Plumbing’s About Video
Recently, we revisited and touched up the original “About” video for Pete Black Plumbing, updating it to reflect changes in personnel and refining the marketing message. As a company that serves both residential and industrial plumbing needs, Pete Black Plumbing presents a unique challenge in marketing. Traditionally, these two sides of the industry are marketed…