Tag: howell
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Turning Old Footage Into New Results: The Waters Edge Dock & Hoist Video Campaign
Over the years as a creative producer, one of my favorite things is seeing footage I captured years ago take on a whole new life. That’s exactly what happened with my work for Waters Edge Dock & Hoist in Howell. A few years back, I filmed their original company videos—“About Waters Edge” and “The Waters…
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Refining the Story: Updating Pete Black Plumbing’s About Video
Recently, we revisited and touched up the original “About” video for Pete Black Plumbing, updating it to reflect changes in personnel and refining the marketing message. As a company that serves both residential and industrial plumbing needs, Pete Black Plumbing presents a unique challenge in marketing. Traditionally, these two sides of the industry are marketed…
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Filming the Experts: A Day in Downtown Howell with Pete Black Plumbing
I always love when the guys at Pete Black Plumbing call me up to film with them! Every time, it’s an adventure—whether we’re out on a job site or working with a local business, there’s always something new to capture. This time, we were back in downtown Howell, fixing a main city water line that…
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Dockman Episode Four: A day in the life of a dockman.
As a videographer, I often find myself immersed in diverse worlds, capturing stories that unveil the essence of professions as everyday heroes. Recently, I had the privilege of shadowing The Dockmen for a day, delving into their world from sunrise to sundown. From the crack of dawn, when most are just beginning to stir, the…
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Capturing the Lake Lifestyle: A Film for Water’s Edge Dock & Hoist
Filming for Water’s Edge Dock & Hoist was all about showcasing the beauty and freedom of lake life while seamlessly integrating the products that make it possible. As a company dedicated to getting more people out on the water, they specialize in boat docks and lifts for Michigan’s Great Lakes and freshwater lakes. This project…
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Behind the Lens: Filming the Thompson Lake Bio-Mass Turd Removal
Some jobs are just too bizarre to pass up. When I got the call to film the removal of a massive floating island—affectionately nicknamed “the giant turd”—from Thompson Lake in Howell Michigan, I knew this was going to be a shoot unlike anything I’d done before. The job was messy, unpredictable, and, let’s just say,…