Every fall, there’s a different energy in the air at Rollganic Gardens in Turner, Michigan. The fields are full. The plants are heavy. And the pressure is on.

For the 2024 harvest season video, Jason and Randall Roll are back in front of the camera — not to put on a show, but to give people a real preview of what’s happening in the fields right now. This year’s genetics are some of their finest yet: unique seed varieties, carefully selected phenos, and early harvest plants that are ready for picking.

Capturing the Scale from Above

One of my favorite parts of producing this piece was flying the drone high above their property. From the ground, you feel the intensity of the work. From the sky, you see the scale of a fully legal, thoughtfully built cannabis operation thriving in rural Michigan.

There’s something powerful about watching row after row of plants stretching across the property — especially knowing what they endured last season.

A tornado tried to take them out.

It damaged plants. It tested infrastructure. It pushed the crew to adapt in real time.

But Rollganic doesn’t fold under pressure. They rebuilt, refined, and came back stronger. This year’s harvest isn’t just productive — it’s proof of resilience.

The Harvest Process: Hands On, No Shortcuts

From now until the end of October, they’re in grind mode.

Hand-trimming.
Processing fresh buds.
Freezing product immediately to preserve terpene profiles and quality.

This isn’t a mass-production mindset. It’s craftsmanship. Every step is deliberate. Every cut is intentional.

Jason and Randall are masters of their craft, and filming them over the years has shown me how seriously they take the responsibility of growing clean, high-quality cannabis.

Producing on the Fly

If you’ve ever worked with growers during harvest season, you know one thing: they don’t want to stop working to make a video.

By now, we’ve got a flow down to producing these. The Rollganic guys don’t like taking a bunch of time away from tending their plants just to stand in front of a camera. And they definitely aren’t about to give away trade secrets.

Sometimes producing these videos is like pulling teeth. Filming begins on the far side of the farm, and we walk back through the rows of plants, as jason and Randall share the thoughts that come to their minds. 

We film on the fly. I grab moments between tasks. Conversations happen mid-trim. I capture what I can in real time, then later I sit down in the edit and sort through it all to shape the story.

But here’s the thing — once Jason and Randall get talking, they’re never short on knowledge. They love sharing their journey into this volatile cannabis industry. The risks they’ve taken. The pivots they’ve made. The lessons they’ve learned.

That entrepreneurial spirit is real. And it continues to inspire me as a filmmaker and business owner.

Telling the Story Without Telling All the Secrets

There’s always a balance.

They want transparency.
They want to educate.
But they also protect what makes their product special.

So my job is to capture the essence — the hard work, the passion, the scale, the resilience — without revealing the details that give them their edge.

That tension actually makes for better storytelling. It forces authenticity. It keeps things raw. Nothing is overly staged. Nothing is scripted.

It’s just harvest season — loud, busy, and alive.

Another Season, Another Level Up

Each year we film at Rollganic Gardens, I see growth — not just in the plants, but in the operation and in the confidence behind it.

2024 is shaping up to be one of their strongest harvests yet.

And being trusted to document that journey, flying above the fields and standing beside them during the most important stretch of the year, is something I don’t take lightly.

This is what Brandon Damon Video is about:
Capturing real entrepreneurs.
Real craftsmanship.
Real Michigan stories.

Harvest season at Rollganic Gardens is officially underway — and this one’s going to be incredible.